This is gonna be our first Summer since moving the operations to LA so we wanted to go for a hot summer beach day type vibe incorporating a lot of bright colors. For most of the shots, we went and had a good time at the Santa Monica pier despite the sun not wanting to cooperate with our intentions. We got some cool shots on the pier, inside the arcade and on the beach underneath the pier...wicked touristy of us. We even got some shots on the pier with the infamous "bird man". The rest of the shots came from around our HQ/house in the beautiful valley town of Lakeview Terrace.
Included in this collection are a few 90s surf and skate culture inspired tanktops, as well as the return of our first ballot HOF "Pro Volley" tank. We also have some of our classic graphic t-shirts inspired by 90s Nike Air designs. All of the hats in this collection are vintage 90s snapbacks that we've collected over the years and then branded with our name. The same goes for the vintage hooded t-shirts which some friends thrifted for us. The hooded t-shirts are perfect for those cool but still pretty hot summer nights.
We're really proud of this collection, mainly because we screen printed a majority of the shirts in our new print studio...aka the garage of our house in LVT. We're out here in LA garage brand style, really hustlin' to make a name for ourselves within the vintage and streetwear communities, so we hope you dig this new collection!
To check out the full collection of shots, head over to our lookbook page, where you'll get a more detailed look at all of the pieces to be included in our Summer 16 collection.
Summer 16 releases this Thursday at 9:00 pm EST (yeah, we still use eastern time since that's where a majority of our customers reside). The full collection will be available exclusively on our online store.