Major Look Boston™ is a street wear brand inspired by 90's culture. Targeted towards the hip hop and sports culture, Major Look Boston™ features iconic logos, styles and phrases influenced by the past. Our pieces call attention to familiar logos, portraying them artistically in a ‘made-you-look’ fashion that will not go unnoticed.


Get to know what goes on in the minds of Major Look Boston.

Introducing… X and Hype


As we’ve become more immersed in bringing back authentic 90’s flavors, we have stumbled upon/are helping to build a global network of 90’s kids. From meeting Mr. Throwback and Tribe NYC this past year and sending products to our friend Suzan over in the UK for her 90’s inspired brand Educate Elevate, we are starting to reach the right corners of the world!

I found out about X and Hype through a 12-year-old on instagram who follows us. He posted about a t-shirt they made and I looked into it thinking, “hey this looks pretty 90’s.” Wow what an understatement!! X and Hype, made up of Charles X the emcee, and Hype.. well, he’s the hype man! These two “bros” truly understand and love the sound and fashion of 90’s hip hop. With only three to four songs to sample from on their YouTube channel, as a fan, I was hungry for more. I wanted to know if this kid was for real. Did they just have a few gimmicky tracks? Are they really doing it for the love of hip hop, or are they chasing paper? I’ve had multiple conversations with Charles X and after sampling more tracks and speaking to the front-man himself, I had my answer.

We at Major Look Boston are psyched to just know these guys exist. We’ve been playing their jams ever since we discovered them last week, and as fans, we’re aching for more music. X has developed his otherwise thick Australian accent to sound like unique voices hailing from the motherland, NYC. Of course there are still traces of his accent, but in this way, it takes me back to a time when I couldn’t understand every single word in a rap song and I had to listen over and over and over again to truly understand. These guys have the right message; positivity, love, unity, education.. these are things we truly believe in and it is clearly shown in the music of X and Hype.

Check out their latest video: Who Got The Funk? a remix to Buggin’ Out by the legendary A Tribe Called Quest. Most of the music you will find on their channel are remixes to classic 90’s hip hop beats. I can tell you first hand Charles X has multiple mixtapes coming with original production that sounds … too good, honestly!!

Be on the lookout for our collaboration work with this young duo! All the way from BOS to AUS!